Repositório Colecção:
https://hdl.handle.net/1822/57234
2024-03-29T00:50:15ZESG in advertising narratives: case analysis of Golden Lion Winning Campaigns at Cannes 2022
https://hdl.handle.net/1822/89530
Título: ESG in advertising narratives: case analysis of Golden Lion Winning Campaigns at Cannes 2022
Autor: Araújo, Daniel Ladeira de; Garcia, Jorge Esparteiro; Fonseca, Manuel José Serra da; Andrade, José Gabriel
Editor: Rocha, Alvaro; Adeli, Hojjat; Dzemyda, Gintautas; Moreira, Fernando; Colla, Valentina
Resumo: The key question that will be addressed in this research is whether advertising narratives feature initiatives within the ESG - Environment, Social and Governance - framework. Investors increasingly value companies that promote sustainable impact actions, something that the promoting companies report in detail in their ESG reports directed at corporate stakeholders. To identify and understand how brands present such initiatives to the consumer market, we checked campaigns awarded with the Golden Lion of Advertising at Cannes 2022. The methodological cut involved three award categories, being analyzed 19 campaigns from 10 different countries.Besides the bibliographical survey on discourse analysis and content analysis, this exploratory qualitative and quantitative research had the inductive method to direct the individual analysis of each campaign. As a result, we identified that more than half of the campaigns address aspects related to ESG initiatives, being the social scope addressed by most of the campaigns. A result that provokes new hypotheses and possibilities of research continuity.
Descrição: Book series: Lecture Notes in Networks and Systems (LNNS,volume 802)
<b>Tipo</b>: bookPartThe city makes its mark in a review on digital communication and citizenship
https://hdl.handle.net/1822/89529
Título: The city makes its mark in a review on digital communication and citizenship
Autor: Andrade, José Gabriel; Sampaio, Adriano; Garcia, Jorge Esparteiro; Fonseca, Manuel José
Editor: Rocha, Alvaro; Adeli, Hojjat; Dzemyda, Gintautas; Moreira, Fernando; Colla, Valentina
Resumo: This article delves into the intersections of place branding, digital strategic communication, citizenship, and tourism. It explores the dynamic relationship between these concepts, particularly within the context of Brazilian city governments. With an emphasis on reflexivity, the study investigates how governments manage their public image and engage citizens through digital channels. Simultaneously, it examines how these governments strategically position their cities as attractive tourist destinations. By analyzing these tensions and synergies, the article provides insights into the complex landscape of communication strategies employed by Brazilian city governments, which aim to balance citizen engagement and tourism promotion.
Descrição: Book series: Lecture Notes in Networks and Systems (LNNS,volume 802)
<b>Tipo</b>: bookPartThe COVID-19 pandemic in Portuguese journalism
https://hdl.handle.net/1822/89523
Título: The COVID-19 pandemic in Portuguese journalism
Autor: Araújo, Rita Alexandra Manso; Lopes, Felisbela; Magalhães, Olga; Duff Burnay, Catarina; Peixinho, Ana Teresa; Santos, Clara Almeida
Editor: Lewis, Monique; Govender, Eliza; Holland, Kate
Resumo: [Excerpt] The COVID-19 pandemic has affected many areas of society and journalism is no exception. While it is too soon to understand the pandemic’s impact on journalism worldwide, some trends have been identified. On the one hand, the pandemic has promoted the disruption of journalistic processes and practices (Eisenegger and Vogler 2021; Libert et al. 2021), not only changing the relationship with news sources or information-gathering procedures but also revealing ‘the tensions between professional identity and working conditions more clearly than in average news cycles’ (Libert et al. 2021). Since 2020, journalists worldwide have faced considerable stress and vulnerability. Such an environment is usually associated with reporting on war zones or natural disasters, but ‘is now a broadly shared reality for many journalists’ (Lewis 2020, p. 685). At the same time, the COVID-19 pandemic has reinforced the importance of journalism and its social role (Eisenegger and Vogler 2021), with journalists assuming their public service mission during a critical time. [...]
<b>Tipo</b>: bookPartFrom engagement to activism: what publics are demanding of organisations
https://hdl.handle.net/1822/88464
Título: From engagement to activism: what publics are demanding of organisations
Autor: Dias, Patrícia; Andrade, José Gabriel
Editor: Oliveira, Evandro; Gonçalves, Gisela
Resumo: The field of Public Relations is grounded on a conceptualization of the publics as active. Publics have specific interests in the activities of certain organisations, and organisations strive to keep their interest. Publics are also referred to as stakeholders, in the sense that they have something “at stake” when it comes to the performance of a certain organization, which can be positive or negative for them, beneficial or harmful.
<b>Tipo</b>: bookPart2024-02-05T08:57:40ZAtores, conceitos e debates: o que está em causa em discursos mediáticos sobre regionalização
https://hdl.handle.net/1822/88462
Título: Atores, conceitos e debates: o que está em causa em discursos mediáticos sobre regionalização
Autor: Lourenço, Raquel; Ponte, Cristina; Chamusca, Pedro; Sousa, Mariana Lameiras
Editor: Carmo, André; Rego, Conceição; Branco, Manuel; Baltazar, Maria
Resumo: [Excerto] Territórios e comunidades, em diferentes escalas, experimentam constantes mudanças de natureza económica e social, com uma forte base espacial. Embora a mudança seja permanente, os últimos anos têm sido particularmente intensos na velocidade e complexidade da transformação, com compressão espacial
(Harvey, 1990), aceleração temporal (Giddens, 2006), crescente mobilidade e tempos de lazer (Madanipour, 2017) e a pandemia da Covid-19 a desempenharem um papel decisivo. No entanto, o ritmo e intensidade das mudanças, bem como um conjunto de respostas inadequadas ou insuficientes por parte das entidades públicas que governam e planeiam, têm promovido assimetrias de natureza diversa, reforçando a importância de políticas públicas mais eficazes, orientadas para a promoção da inovação e coesão territorial (Balland et al., 2015; Pires et al., 2020; Sá Marques et al., 2018; Silva et al., 2021) e para uma governação mais eficiente, aproximando a decisão do cidadão através de processos de reorganização do Estado, em especial através de iniciativas de regionalização
<b>Tipo</b>: bookPart