Please use this identifier to cite or link to this item:
https://hdl.handle.net/1822/29510| Title: | O emergir das revistas de moda : a revista Happy Woman : um estudo de caso |
| Author(s): | Vasconcelos, Rosa Gama, Maria Gabriela Pires, Ana Catarina |
| Keywords: | Happy Woman A fashion message Journal |
| Issue date: | 2014 |
| Abstract(s): | Nowadays the fashion communication emerges in another support different from the printed one, namely the internet. Spite this new way of communication there is still a market for the fashion journals. In 2006 a new journal appears in Portugal- “Happy Woman”-. The aim of this work was to determine if “Happy Woman“ journal communicate a fashion message among their readers. In order to achieved the objective purposed a survey was carried out among fashion and communication students The data analysis leads us to conclude that 82% of the inquiries considered that “Happy Woman” journal has a good fashion communication message and the fashion students are the ones that mainly read this journal read. |
| Type: | Conference paper |
| URI: | https://hdl.handle.net/1822/29510 |
| Peer-Reviewed: | yes |
| Access: | Open access |
| Appears in Collections: | CECS - Atas em congressos | Seminários / conference proceedings |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| GG_emergir_revistasdemoda.pdf | Artigo em atas de congressos | 164,48 kB | Adobe PDF | View/Open |
