Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/29510
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Vasconcelos, Rosa | - |
dc.contributor.author | Gama, Maria Gabriela | - |
dc.contributor.author | Pires, Ana Catarina | - |
dc.date.accessioned | 2014-07-03T09:23:51Z | - |
dc.date.available | 2014-07-03T09:23:51Z | - |
dc.date.issued | 2014 | - |
dc.identifier.uri | https://hdl.handle.net/1822/29510 | - |
dc.description.abstract | Nowadays the fashion communication emerges in another support different from the printed one, namely the internet. Spite this new way of communication there is still a market for the fashion journals. In 2006 a new journal appears in Portugal- “Happy Woman”-. The aim of this work was to determine if “Happy Woman“ journal communicate a fashion message among their readers. In order to achieved the objective purposed a survey was carried out among fashion and communication students The data analysis leads us to conclude that 82% of the inquiries considered that “Happy Woman” journal has a good fashion communication message and the fashion students are the ones that mainly read this journal read. | por |
dc.language.iso | por | por |
dc.rights | openAccess | por |
dc.subject | Happy Woman | por |
dc.subject | A fashion message | por |
dc.subject | Journal | por |
dc.title | O emergir das revistas de moda : a revista Happy Woman : um estudo de caso | por |
dc.type | conferencePaper | - |
dc.peerreviewed | yes | por |
sdum.publicationstatus | published | por |
oaire.citationConferenceDate | 20 - 23 Abr. 2014 | por |
sdum.event.type | congress | por |
oaire.citationStartPage | 121 | por |
oaire.citationEndPage | 124 | por |
oaire.citationConferencePlace | Vila Real, Portugal | por |
oaire.citationTitle | VII World Congress on Communication and Arts (2014 WCCA) | por |
sdum.conferencePublication | VII World Congress on Communication and Arts (2014 WCCA) | por |
Aparece nas coleções: | CECS - Atas em congressos | Seminários / conference proceedings |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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GG_emergir_revistasdemoda.pdf | Artigo em atas de congressos | 164,48 kB | Adobe PDF | Ver/Abrir |