Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/36991| Título: | The consumer behaviour of german honor students regarding garment and accessories |
| Autor(es): | Coudouratzis, J. Abreu, Maria José |
| Palavras-chave: | Consumer behavior Brand Identity Fashion Students |
| Data: | Nov-2012 |
| Editora: | Associação Brasileira de Estudos e Pesquisas em Moda (ABEPEM) |
| Resumo(s): | The purpose of this research was to determine the consumer behaviour of german honor students concerning branded clothes and accessories. The data acquisition was done by developing a questionnaire, which was sent to three different universities in Germany The attention has been turned to identify a correlation between branded clothes and the development of a personal identity. According to the results of the realised survey there is no correlation. |
| Tipo: | Artigo em ata de conferência |
| URI: | https://hdl.handle.net/1822/36991 |
| ISBN: | 978-972-8692-72-8 |
| Arbitragem científica: | yes |
| Acesso: | Acesso aberto |
| Aparece nas coleções: | DET/2C2T - Comunicações em congressos internacionais com arbitragem científica |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| Artigo CIMODE Consumer behaviour.pdf | 645,72 kB | Adobe PDF | Ver/Abrir |
