Please use this identifier to cite or link to this item:
https://hdl.handle.net/1822/36991| Title: | The consumer behaviour of german honor students regarding garment and accessories |
| Author(s): | Coudouratzis, J. Abreu, Maria José |
| Keywords: | Consumer behavior Brand Identity Fashion Students |
| Issue date: | Nov-2012 |
| Publisher: | Associação Brasileira de Estudos e Pesquisas em Moda (ABEPEM) |
| Abstract(s): | The purpose of this research was to determine the consumer behaviour of german honor students concerning branded clothes and accessories. The data acquisition was done by developing a questionnaire, which was sent to three different universities in Germany The attention has been turned to identify a correlation between branded clothes and the development of a personal identity. According to the results of the realised survey there is no correlation. |
| Type: | Conference paper |
| URI: | https://hdl.handle.net/1822/36991 |
| ISBN: | 978-972-8692-72-8 |
| Peer-Reviewed: | yes |
| Access: | Open access |
| Appears in Collections: | DET/2C2T - Comunicações em congressos internacionais com arbitragem científica |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Artigo CIMODE Consumer behaviour.pdf | 645,72 kB | Adobe PDF | View/Open |
