Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/49783
Título: | Hypermarkets versus traditional retail stores - consumers’ and retailers’ perspectives in Braga: a case study |
Autor(es): | Farhangmehr, Minoo Marques, Susana Silva, Joaquim |
Palavras-chave: | Hypermarkets Traditional retail Buying behaviour Store image |
Data: | 2001 |
Editora: | Elsevier |
Revista: | Journal of Retailing and Consumer Services |
Resumo(s): | Since its appearance in the mid-1980s, the hypermarket is a symbol of modernisation. It has dramatically changed not only the Portuguese traditional retailing structure but also the consumption behaviour. To understand the impact of hypermarkets, two questionnaires were used, one for consumers and the other for traditional retailers. The results show that, for consumers, the hypermarket is the preferred type of retail store, due to convenience (it is more practical) and low prices. The perception of traditional retailers is that the hypermarkets a!ected them negatively. The comparative analysis suggests that, although consumers do not have a negative opinion about traditional retail, they do not share the optimistic vision that traditional retailers have about them-selves. |
Tipo: | Artigo |
URI: | https://hdl.handle.net/1822/49783 |
DOI: | 10.1016/S0969-6989(00)00020-5 |
ISSN: | 0969-6989 |
Versão da editora: | https://www.sciencedirect.com/science/article/pii/S0969698900000205?via%3Dihub |
Arbitragem científica: | yes |
Acesso: | Acesso aberto |
Aparece nas coleções: | iMARKE - Publicações em Revistas (com revisão por pares) / Articles in Journals (peer reviewed) |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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Journal of Retailing and Consumer Services 2001 Farhangmehr.pdf | 117,12 kB | Adobe PDF | Ver/Abrir |