Please use this identifier to cite or link to this item: https://hdl.handle.net/1822/49783

TitleHypermarkets versus traditional retail stores - consumers’ and retailers’ perspectives in Braga: a case study
Author(s)Farhangmehr, Minoo
Marques, Susana
Silva, Joaquim
KeywordsHypermarkets
Traditional retail
Buying behaviour
Store image
Issue date2001
PublisherElsevier
JournalJournal of Retailing and Consumer Services
Abstract(s)Since its appearance in the mid-1980s, the hypermarket is a symbol of modernisation. It has dramatically changed not only the Portuguese traditional retailing structure but also the consumption behaviour. To understand the impact of hypermarkets, two questionnaires were used, one for consumers and the other for traditional retailers. The results show that, for consumers, the hypermarket is the preferred type of retail store, due to convenience (it is more practical) and low prices. The perception of traditional retailers is that the hypermarkets a!ected them negatively. The comparative analysis suggests that, although consumers do not have a negative opinion about traditional retail, they do not share the optimistic vision that traditional retailers have about them-selves.
TypeArticle
URIhttps://hdl.handle.net/1822/49783
DOI10.1016/S0969-6989(00)00020-5
ISSN0969-6989
Publisher versionhttps://www.sciencedirect.com/science/article/pii/S0969698900000205?via%3Dihub
Peer-Reviewedyes
AccessOpen access
Appears in Collections:iMARKE - Publicações em Revistas Internacionais (com revisão por pares) / Articles in International Journals (peer review)

Files in This Item:
File Description SizeFormat 
Journal of Retailing and Consumer Services 2001 Farhangmehr.pdf117,12 kBAdobe PDFView/Open

Partilhe no FacebookPartilhe no TwitterPartilhe no DeliciousPartilhe no LinkedInPartilhe no DiggAdicionar ao Google BookmarksPartilhe no MySpacePartilhe no Orkut
Exporte no formato BibTex mendeley Exporte no formato Endnote Adicione ao seu ORCID