Fashion communication in the digital age: findings from interviews with industry professionals and design recommendations

doi:10.1016/j.procir.2019.04.204

Please use this identifier to cite or link to this item: https://hdl.handle.net/1822/65287

Title:	Fashion communication in the digital age: findings from interviews with industry professionals and design recommendations
Author(s):	Faria, Ana Paula Barroso Cunha, Joana Providencia, B
Keywords:	Fashion Digital Communication Design strategies Design Emotions design and emotions
Issue date:	May-2019
Publisher:	Elsevier
Journal:	Procedia CIRP
Citation:	Faria, A. P., Cunha, J., & Providência, B. (2019). Fashion communication in the digital age: findings from interviews with industry professionals and design recommendations. Procedia CIRP, 84, 930-935.
Abstract(s):	The increased usage of available technologies and communication tools provided by the digital age offers numerous opportunities for fashion brands to connect with consumers. Although this matter is known in the literature, there is still much to explore on how to design digital products and experiences for and with emotion. This study focuses on the experience of eight fashion industry professionals through the use of a semi-structured interview as a research method. The outcomes of this study allowed to identify strategies to elicit emotions and to attain knowledge with respect to digital disruption from the subjects´ perspectives.
Type:	Conference paper
URI:	https://hdl.handle.net/1822/65287
DOI:	10.1016/j.procir.2019.04.204
ISSN:	2212-8271
Publisher version:	https://www.sciencedirect.com/science/article/pii/S2212827119308480?via%3Dihub
Peer-Reviewed:	yes
Access:	Open access
Appears in Collections:	DET/2C2T - Comunicações em congressos internacionais com arbitragem científica