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https://hdl.handle.net/1822/68511
Registo completo
Campo DC | Valor | Idioma |
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dc.contributor.author | Faria, Ana Paula | por |
dc.contributor.author | Providência, B. | por |
dc.contributor.author | Cunha, Joana | por |
dc.date.accessioned | 2020-12-11T16:27:09Z | - |
dc.date.issued | 2021 | - |
dc.identifier.citation | Faria A.P., Providência B., Cunha J. (2021) The Foreseeable Future of Digital Fashion Communication After Coronavirus: Designing for Emotions. In: Martins N., Brandão D. (eds) Advances in Design and Digital Communication. Digicom 2020. Springer Series in Design and Innovation, vol 12. Springer, Cham. https://doi.org/10.1007/978-3-030-61671-7_47 | por |
dc.identifier.isbn | 978-3-030-61670-0 | - |
dc.identifier.issn | 2661-8184 | por |
dc.identifier.uri | https://hdl.handle.net/1822/68511 | - |
dc.description | First Online: 23 October 2020 | por |
dc.description.abstract | The coronavirus pandemic brought the world to a halt and its impact on the fashion industry was significant. Moreover, consumer behavior and media consumption habits changed due to social distancing measures and as a consequence, the importance of digital channels was highlighted. Brands were forced to rethink their strategies and address consumers’ needs. This paper presents an overview of the subject by examining how fashion brands adapted the communication strategies in the digital space to reach their audiences in a meaningful way. Furthermore, it delves into the consumer shifts and into the role of digital channels, to understand how they might shape the future. The findings of the study suggest that during the crisis, fashion brands focused on people’s well-being and published content aimed to inspire, motivate, and entertain. Furthermore, it reports technology as a path for innovation for its contribution to improving online shopping experiences. A reflection on the theme also revealed that emotions are central to fashion strategies, and they can be used further to elevate communication. | por |
dc.description.sponsorship | This work is supported by FSE – European Social Fund, by national funds through FCT – Foundation for Science and Technology and POCH – Human Capital Operating Programme, within the scope of the project SFRH/BD/129900/2017. | por |
dc.language.iso | eng | por |
dc.publisher | Springer | por |
dc.relation | info:eu-repo/grantAgreement/FCT/POR_NORTE/SFRH%2FBD%2F129900%2F2017/PT | por |
dc.rights | restrictedAccess | por |
dc.subject | Digital fashion | por |
dc.subject | communication | por |
dc.subject | Emotion | por |
dc.subject | COVID-19 | por |
dc.subject | Digital fashion communication | por |
dc.title | The foreseeable future of digital fashion communication after coronavirus: designing for emotions | por |
dc.type | conferencePaper | por |
dc.peerreviewed | yes | por |
dc.relation.publisherversion | https://link.springer.com/chapter/10.1007%2F978-3-030-61671-7_47 | por |
oaire.citationStartPage | 510 | por |
oaire.citationEndPage | 515 | por |
oaire.citationVolume | 12 | por |
dc.identifier.eissn | 2661-8192 | - |
dc.identifier.doi | 10.1007/978-3-030-61671-7_47 | por |
dc.date.embargo | 10000-01-01 | - |
dc.identifier.eisbn | 978-3-030-61671-7 | - |
dc.subject.fos | Humanidades::Artes | por |
dc.subject.wos | Social Sciences | por |
dc.subject.wos | Science & Technology | por |
sdum.journal | Springer Series in Design and Innovation | por |
sdum.conferencePublication | ADVANCES IN DESIGN AND DIGITAL COMMUNICATION, DIGICOM 2020 | por |
Aparece nas coleções: | DET/2C2T - Livros e capítulos de livros Lab2PT - Capítulos de Livros/Book Chapters Lab2PT - Capítulos de Livros/Book Chapters |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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2020_DIGICOM_A. P. Faria et al. pp 518-523.pdf Acesso restrito! | 211,36 kB | Adobe PDF | Ver/Abrir |