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TitleFashion retailing and consumer perception: An overview
Author(s)Faria, Ana Paula
Cunha, Joana
Vieira, Daniel
Duarte, Paulo
Providência, B.
Issue dateMay-2020
PublisherCRC Press
CitationFaria, A. P., Cunha, J., Vieira, D., Duarte, P., & Providência, B. (2020, May). Fashion retailing and consumer perception: An overview. In Textiles, Identity and Innovation: In Touch: Proceedings of the 2nd International Textile Design Conference (D_TEX 2019), June 19-21, 2019, Lisbon, Portugal (p. 156). CRC Press
Abstract(s)The emergence of digital platforms raises new challenges for fashion retail. To meet the expectations of consumers, fashion brands need to stand up and think about new strategies to improve the experience across multiple channels and increase purchase intention. This paper presents a literature-based overview of the current state of research on the process and singularity of how retail contexts — brick-and-mortar stores and e-commerce websites — influence consumers’ cognitions, affect, and behaviour. This article provides academics and practitioners with information to shed new light on the consumption experience in physical and online environments. Furthermore, valuable insights are presented to provide a useful basis for future research on consumer perception in fashion retail.
TypeConference paper
Publisher version
AccessRestricted access (Author)
Appears in Collections:DET/2C2T - Comunicações em congressos internacionais com arbitragem científica
Lab2PT - Atas de Congresso/ Papers in conference proceedings
Lab2PT - Atas de Congresso/ Papers in conference proceedings

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