An exploratory approach with EEG – Electroencephalography in design as a research and development tool

Abstract

This article discusses methodologies based on EEG - electroencephalography, applied to ED - emotional design and consequently, to the relationship between the user and the product. The objective is to understand whether, based on the brain response, it is possible to identify the individual’s emotional factors when interacting with the products. The process by which users enjoy experiences when interacting with products is the result of a context of use, fundamental for companies as well as for designers in the design and development of more positive new products. In this way, it is crucial to approach different areas of design and engineering on multidisciplinary teams. EEG technology and ED are approached, based on practical cases as well as the evaluations of experiments carried out in the Psychological Neuroscience laboratory that validate the application of these concepts. Through this, it is expected that the contribution of the EEG and the self-report tools, will validate Wellington’s (2007) ethnographic assessment assumptions about motivation and engagement. As a methodology, they are expected to contribute to the creation tools that meet the new trends more focused on semantic values - ideological and playful, than on pragmatic values - practical and critical. Thus, it becomes relevant to answer questions about how the incorporation of this technology - EEG - can contribute to the strengthening and complementarity of the interaction between engineering and design, in the construction of products and services that, in addition to satisfying basic needs, contribute to your wellbeing [1].