Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/13435| Título: | Ecommerce in virtual worlds: a ‘just do it’ approach? |
| Autor(es): | Boa-Ventura, Ana Zagalo, Nelson |
| Palavras-chave: | Virtual worlds Ecommerce |
| Data: | Abr-2010 |
| Editora: | Universidad de Talca |
| Revista: | Journal of Theoretical and Applied Electronic Commerce Research |
| Resumo(s): | For the corporate world, virtual worlds (VWs) are still an unexplored land of opportunities. The fact that some big companies such as IBM and Sun Microsystems have devoted considerable funds and talent to taming the new territory has convinced others to step in. However and by the same token, the spectacular falls of some of these VWs ‘projects’ made other corporations hesitant or at least lukewarm about developing their own VW presence agenda. |
| Tipo: | Artigo |
| URI: | https://hdl.handle.net/1822/13435 |
| ISSN: | 0718–1876 |
| Versão da editora: | http://www.jtaer.com/apr2010/editorial.pdf |
| Arbitragem científica: | yes |
| Acesso: | Acesso aberto |
| Aparece nas coleções: | CECS - Artigos em revistas internacionais / Articles in international journals |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| JTAER editorial.pdf | 30,07 kB | Adobe PDF | Ver/Abrir |
