Please use this identifier to cite or link to this item:
https://hdl.handle.net/1822/13435| Title: | Ecommerce in virtual worlds: a ‘just do it’ approach? |
| Author(s): | Boa-Ventura, Ana Zagalo, Nelson |
| Keywords: | Virtual worlds Ecommerce |
| Issue date: | Apr-2010 |
| Publisher: | Universidad de Talca |
| Journal: | Journal of Theoretical and Applied Electronic Commerce Research |
| Abstract(s): | For the corporate world, virtual worlds (VWs) are still an unexplored land of opportunities. The fact that some big companies such as IBM and Sun Microsystems have devoted considerable funds and talent to taming the new territory has convinced others to step in. However and by the same token, the spectacular falls of some of these VWs ‘projects’ made other corporations hesitant or at least lukewarm about developing their own VW presence agenda. |
| Type: | Article |
| URI: | https://hdl.handle.net/1822/13435 |
| ISSN: | 0718–1876 |
| Publisher version: | http://www.jtaer.com/apr2010/editorial.pdf |
| Peer-Reviewed: | yes |
| Access: | Open access |
| Appears in Collections: | CECS - Artigos em revistas internacionais / Articles in international journals |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| JTAER editorial.pdf | 30,07 kB | Adobe PDF | View/Open |
