Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/18370
Título: | Reduction of time-to-market as a source of competitive advantage : the case of industrial products |
Autor(es): | Nunes, Manuel L. Paisana, António Braga, A. C. |
Palavras-chave: | New product strategy New product development Time-to-market |
Data: | Jun-2007 |
Resumo(s): | In the present study, a number of techniques and methodologies which help reducing new products time-to-market were identified. Based on a sample of 32 companies belonging to the industry car components in Portugal, an analysis was made of the relationship between these techniques and methodologies and the time-to- market, and between former and the success of new components in the market. According to the statistic analysis made, there is a direct relationship between the success of new products and the use of some techniques of manufacture/industrialization, information and design technologies. The analysis made also indicates the existence of other determining factors in the success of new products, such as the reduction of new product time-to-market and the participation of marketing and production departments, engineers and designers, clients and suppliers in process of conception and development of new products. |
Tipo: | Artigo em ata de conferência |
URI: | https://hdl.handle.net/1822/18370 |
Arbitragem científica: | yes |
Acesso: | Acesso restrito UMinho |
Aparece nas coleções: | CITEPE - Publicações em actas de encontros científicos / Papers in conference proceedings |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
Anexo 18.pdf Acesso restrito! | 110,53 kB | Adobe PDF | Ver/Abrir |