Children's fashion : the cultural difference between Portugal and Brazil

Abstract

Watching the street style of Brazil and Portugal aroused the interest in deepening the knowledge about children’s fashion. There was researched brands of both countries, present at the same level of purchase, and the collections, the websites, the modelling, the visual communication and all the cultural difference that can be found in these two places were analyzed. This way one can identify some of the factors that lead to the differences observed.