Please use this identifier to cite or link to this item:
https://hdl.handle.net/1822/29514| Title: | Perceção infantil dos logótipos: formas |
| Author(s): | Amaral, Inês Gama, Maria Gabriela Guedes, Maria da Graça |
| Keywords: | Children’s preferences on shapes Children’s marketing and branding |
| Issue date: | 2013 |
| Abstract(s): | This paper presents a study conducted to determine what are the preferences of children between 3 and 6 years old in regard to shape. There are many factors which influence and support the child's recognition and memory of a particular brand. In addition to the name, a brand is identified by visual elements such as the logo. The constituent aspects of the logo, such as shape, can determine the success or failure of the brand. The study was supported on a questionnaire applied by the researcher, and designed as a visual game of cards. The chosen group was composed by children between 3 and 6 years of age, resident in Braga. The sample included 305 children. After collecting and analyzing data, it was found that young children prefer irregular shapes such as heart, a star, a lightning and a cloud. Shape choices are also influenced by children’s’ age and gender. |
| Type: | Conference paper |
| URI: | https://hdl.handle.net/1822/29514 |
| Peer-Reviewed: | yes |
| Access: | Open access |
| Appears in Collections: | CECS - Atas em congressos | Seminários / conference proceedings |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| GG_percecao_infantil_formas.pdf | Artigo em atas de congressos | 172,96 kB | Adobe PDF | View/Open |
