Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/3624
Título: | Marketing orientation and financial dependence: the specific case of portuguese non-profit organisations |
Autor(es): | Macedo, Isabel Maria Pinho, José Carlos M. |
Palavras-chave: | Non-profit organisations Market orientation Financial dependence |
Data: | 2001 |
Resumo(s): | It has been largely emphasised in the literature that a market orientation can provide important competitive advantages to organisations. However, for-profit organisations have so far been the focus of much of the market orientation research and less emphasis has been put on other organisational contexts, such as the non-profit sector. Therefore, the purpose of this paper is to apply the construct of market orientation to the non-profit sector and to analyse the constraints that can be posed to an effective assimilation of this construct, namely the dependence of non-profit organisations on financial resources. |
Tipo: | Artigo em ata de conferência |
Descrição: | Comunicação apresentada na 30th Arnova Annual Conference, Miami, Florida, 29 Nov.-1 Dez. 2001. |
URI: | https://hdl.handle.net/1822/3624 |
Arbitragem científica: | yes |
Acesso: | Acesso aberto |
Aparece nas coleções: | NEAPP - Comunicações em Conferências |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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Arnova_MK_2001.pdf | 79,89 kB | Adobe PDF | Ver/Abrir |