The jeans in the popular brazilian panorama

Abstract

In recent years the jeans industry in the Brazilian market has shown growth (3.9% per year) (SEBRAE 2013a) expansion of production (365.1 million pieces of jeans) (IEMI 2013) and commercialization, highlighting the popular markets (Oliveira and Braga 2015). This article presents an investigation about the production and commercialization practiced by Brazilian households production jeans, through the following methodological procedures: bibliographic rescue and direct observation (Saunders et al. 2011), visits to popular fashion centres in the regions of Southeast: São Paulo and Rio de Janeiro and the Northeast: Agreste Pernambuco and Fortaleza, Ceará. The goal is to collect information that allows characterizing the modes of production and commercialization of the popular segment of women's jeans. The data collected demonstrated that in both regions the popular household enterprises, despite having manufacturing practices based on empirical knowledge, in precarious physical structures and equipment, workers are of the same family and/or neighbours, have shown positive economic income growth productivity and expansion in trade, the main selling point the fairs and shopping. Although this sector is relevant to the jeans segment in the Brazilian market, it has not been explored, highlighting the unprecedented aspect of this research in Brazil and even global context.