Sustainable entrepreneurship in the reuse of textile waste: H Sarah Trading case study in Portugal

Abstract

The current business models are experiencing changes guided by the solution for serious global problems, related to the indiscriminate use of the planet resources, as well as the unrestrained production of waste and disposals. Thus, companies are being stimulated to rethink their market strategies, based on sustainable entrepreneurship theme, aimed at enhancing economic enterprise development and at the same time having environmental and social purposes. Faced with this new reality, this article aims to analyze how the structures of the new business models, with a focus on sustainable entrepreneurship, for the management of textile wastes, are being designed. So, a qualitative research was carried out, through a case study of a Portuguese company - H Sarah Trading - that works with waste management. The research results point to the construction of business structures that are moving towards sustainable development, balanced with economic profitability, and environmental and social benefits.