Quality perception with attrakdiff method: a study in higher education during the Covid-19 period

Abstract

TheAttrakdiff method assists in understanding the holistic quality perception, through four dimensions. In the year 2020 many things changed with the SARSCOV- 2 pandemic, among so many changes at the end of March 2020, in the city of Recife, classes were suspended and returned only in remotemode. Aiming to deepen the Attrakdiff method, two groups of students were invited voluntarily to participate in the survey, answering about their perceptions over the course of nine months. The first group being accompanied in the first semester of 2020: April, start of the remote classes, and June—end of the academic semester. And the second group was accompanied in four moments in the second semester: September, at the end of academic enrollments; October, a little before the first week of academic tests; November, in the period between tests; and December, at the end of the semester.We had 143 valid questionnaires, subdivided in: 28 students in Abril, 17 in June, 18 in September, 33 in October, 30 in November and 17 in December. As a main result, there was a convergence in responses, with subtle variations according to the events during the school year.