Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/75844
Título: | Personalized prices in a delivered pricing model with a price sensitive demand |
Autor(es): | Esteves, Rosa Branca Shuai, Jie |
Palavras-chave: | Pricing model Price sensitive demand |
Data: | 2022 |
Editora: | Universidade do Minho. Núcleo de Investigação em Políticas Económicas (NIPE) |
Resumo(s): | This paper provides a first assessment of the profit and welfare effects of firms’ ability to charge personalized prices where consumer demand is sensitive to price changes. In a mill pricing model, regardless of demand elasticity, personalized priicing (PP) raises consumer surplus at the expense of profits. In contrast, in a delivered pricing model, if demand is sufficiently elastic, PP boosts profits at the expense of consumer surplus and overall welfare. Moving from PP in a mill to a delivery pricing model, benefits industry profits and harms consumer surplus and welfare |
Tipo: | Documento de trabalho |
URI: | https://hdl.handle.net/1822/75844 |
Versão da editora: | https://nipe.eeg.uminho.pt/publicacoes-nipe/#documentos-de-trabalho |
Acesso: | Acesso aberto |
Aparece nas coleções: | NIPE - Documentos de Trabalho |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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WP-01.2022.pdf | 403,47 kB | Adobe PDF | Ver/Abrir |