Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/18875
Título: | Towards new advertising models for situated displays |
Autor(es): | José, Rui Soares, Ana Maria |
Data: | 2010 |
Resumo(s): | Advertising is often a key element in the business case for public display networks. However, the respective advertising models do not yet provide effective solutions to the key issues of campaign targeting and impact measurement that are now so common in web advertising. In this paper, we specifically discuss some of the directions and principles that may emerge in advertising models for public displays. We make this analysis combining some of the lessons from other media, but also considering the specificities and potential evolution of public displays as an advertising medium. |
Tipo: | Artigo em ata de conferência |
URI: | https://hdl.handle.net/1822/18875 |
Arbitragem científica: | yes |
Acesso: | Acesso aberto |
Aparece nas coleções: |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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Jose-soares-pervasive-advertising-2010.pdf | 62,1 kB | Adobe PDF | Ver/Abrir |