Analysis of emotions evoked by popular fashion store-front windows from the planning and application of focus groups

doi:10.1007/978-3-031-16773-7_64

Utilize este identificador para referenciar este registo: https://hdl.handle.net/1822/90173

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Campo DC	Valor	Idioma
dc.contributor.author	Duarte, Syomara	por
dc.contributor.author	Cunha, Joana	por
dc.contributor.author	Quental, Joana	por
dc.contributor.author	Buhamra, Cláudia	por
dc.date.accessioned	2024-03-27T15:09:21Z	-
dc.date.issued	2023	-
dc.identifier.citation	Duarte, S., Cunha, J., Quental, J., Buhamra, C. (2023). Analysis of Emotions Evoked by Popular Fashion Store-front Windows from the Planning and Application of Focus Groups. In: Broega, A.C., Cunha, J., Carvalho, H., Providência, B. (eds) Advances in Fashion and Design Research. CIMODE 2022. Springer, Cham. https://doi.org/10.1007/978-3-031-16773-7_64	por
dc.identifier.isbn	978-3-031-16772-0	por
dc.identifier.uri	https://hdl.handle.net/1822/90173	-
dc.description.abstract	The aim of this paper is to identify and associate emotions related to popular fashion storefront windows. With the reduced number of studies on popular fashion sales, we noticed an opportunity to consider the public at the base of socioeconomic pyramid in a city in northeastern Brazil. Such public represents significant numbers in the popular fashion market. Setting of from the application of focus groups with women’s fashion users, we approach topics related to storefront windows and emotions perceived from these shopping spaces. We presented four open-ended questions for the collection of data. The results were organized into tables related to the characteristics of storefront window designs and emotional inputs coming from the answers, selected between positive and negative ones. With the results, we intend to contribute towards a guidance of popular storefront window designs aligned with the specific public.	por
dc.description.sponsorship	This work is financed by Project UID/CTM/00264/2021 of 2C2T – Centro de Ciência e Tecnologia Têxtil, funded by National Founds through FCT/MCTES.	por
dc.language.iso	eng	por
dc.publisher	Springer	por
dc.relation	UID/CTM/00264/2021	por
dc.rights	restrictedAccess	por
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	por
dc.subject	Design	por
dc.subject	Emotion	por
dc.subject	Focus groups	por
dc.title	Analysis of emotions evoked by popular fashion store-front windows from the planning and application of focus groups	por
dc.type	bookPart	por
dc.relation.publisherversion	https://link.springer.com/chapter/10.1007/978-3-031-16773-7_64	por
oaire.citationStartPage	747	por
oaire.citationEndPage	758	por
dc.identifier.doi	10.1007/978-3-031-16773-7_64	por
dc.date.embargo	10000-01-01	-
dc.identifier.eisbn	978-3-031-16773-7	por
dc.subject.fos	Humanidades::Artes	por
sdum.bookTitle	Advances in fashion and design research: proceedings of the 5th International Fashion and Design Congress, CIMODE 2022	por
oaire.citationEdition	1	por
oaire.version	P	por
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