Belt and road initiative: how to promote market exchange between China and Portugal

Abstract

This thesis analyses the impact of China's Belt and Road Initiative on the Chinese and Portuguese markets, analyses the potential benefits and challenges of the Initiative for this market, and proposes a series of analytical strategies and determinants to take advantage of it. Written as part of the Master in International Business at the University of Minho, this thesis highlights the importance of understanding the Belt and Road Initiative for businesses. The research gives the reader insights into the benefits of the Belt and Road Initiative and the challenges and risks that need to be addressed to capitalize on this opportunity successfully.