Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/28882
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Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Esteves, Rosa Branca | - |
dc.contributor.author | Cerqueira, Sofia | - |
dc.date.accessioned | 2014-04-24T10:44:25Z | - |
dc.date.available | 2014-04-24T10:44:25Z | - |
dc.date.issued | 2014 | - |
dc.identifier.uri | https://hdl.handle.net/1822/28882 | - |
dc.description.abstract | This paper is a first look at the dynamic effects of BBPD in a horizontally differentiation product market, where firms need to invest in advertising to generate awareness. When a firm is able to recognize customers with different purchasing histories, it may send them targeted advertisements with different prices. In comparison to no discrimination, it is shown that firms reduce their advertising efforts, charge higher first period prices and lower second period prices. In comparison to no discrimination, in contrast to the profit and consumer welfare results obtained under full informed consumers, it is shown that BBPD boosts industry profits and harms consumers. | por |
dc.description.sponsorship | COMPETE, QREN, FEDER, Fundação para a Ciência e a Tecnologia (FCT) | por |
dc.language.iso | eng | por |
dc.publisher | Universidade do Minho. Núcleo de Investigação em Políticas Económicas (NIPE) | por |
dc.rights | openAccess | por |
dc.title | Behaviour-based price discrimination under advertising and imperfectly informed consumers | por |
dc.type | workingPaper | por |
dc.peerreviewed | no | por |
dc.relation.publisherversion | http://www.nipe.eeg.uminho.pt/Uploads/NIPE_WP_08_2014.pdf | por |
sdum.publicationstatus | published | por |
oaire.citationIssue | NIPE WP 8/2014 | por |
oaire.citationTitle | NIPE Working Papers Series | por |
Aparece nas coleções: | NIPE - Documentos de Trabalho |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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NIPE_WP_08_2014.pdf | Behaviour-Based Price Discrimination under Advertising and Imperfectly Informed Consumers | 685,28 kB | Adobe PDF | Ver/Abrir |