Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/28882
Título: | Behaviour-based price discrimination under advertising and imperfectly informed consumers |
Autor(es): | Esteves, Rosa Branca Cerqueira, Sofia |
Data: | 2014 |
Editora: | Universidade do Minho. Núcleo de Investigação em Políticas Económicas (NIPE) |
Resumo(s): | This paper is a first look at the dynamic effects of BBPD in a horizontally differentiation product market, where firms need to invest in advertising to generate awareness. When a firm is able to recognize customers with different purchasing histories, it may send them targeted advertisements with different prices. In comparison to no discrimination, it is shown that firms reduce their advertising efforts, charge higher first period prices and lower second period prices. In comparison to no discrimination, in contrast to the profit and consumer welfare results obtained under full informed consumers, it is shown that BBPD boosts industry profits and harms consumers. |
Tipo: | Documento de trabalho |
URI: | https://hdl.handle.net/1822/28882 |
Versão da editora: | http://www.nipe.eeg.uminho.pt/Uploads/NIPE_WP_08_2014.pdf |
Arbitragem científica: | no |
Acesso: | Acesso aberto |
Aparece nas coleções: | NIPE - Documentos de Trabalho |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
NIPE_WP_08_2014.pdf | Behaviour-Based Price Discrimination under Advertising and Imperfectly Informed Consumers | 685,28 kB | Adobe PDF | Ver/Abrir |