The problems of a visually impaired user in the process of buying fashion products

Abstract

In today’s society, sight is the most relevant sense, as we rely heavily on it to gather information from the external environment (Davidoff 2001). However, given the high rate of ageing of the population, we often speak of users with visual impairment (Baker et al. 2002). The world of fashion is critical for the visually impaired user, namely in his socialization process, however, since we live in a contemporary world that manifests itself in a predominantly visual way, there are some communicational barriers, which make the ability to guide the visually impaired user to the act of buying fashion products be impaired (Schneider et al. 2017). Thus, starting from this basic principle that the world of fashion is extremely important for the visually impaired user, it should be democratized and inclusive. All communicational changes to be developed must always be accompanied by accessibility and value. Therefore, this article seeks to disseminate and present what are the main problems faced by the user in the process of buying fashion products, to potentiate future research regarding the development of design strategies to overcome the problems presented.