Integrating business and process analytics for enhanced Data-Driven decision-making

Abstract

By integrating Business Analytics and Process Analytics, organizations can gain a deeper understanding of the relationship between process inefficiencies and business outcomes, leading to improved data-driven decision-making. This integration, however, is often overlooked, with limited methodological guidance for systematically combining these two analytical domains. Motivated by this challenge, this paper proposes a methodological approach for the identification of analytical visualizations that allow the aforementioned integration to be achieved systematically. The proposed approach is tested in a running example, which includes an instantiation of a Data Warehouse system for supporting data integration and analysis for business process analytics.