Enhancing the motorcycling experience with social applications: a study of user needs

Abstract

For many riders, the motorcycle is much more than a transportation mode. Riding a motorcycle can be a pleasurable experience in itself, and the motorcycle is frequently a tool of socialization. An evidence for that can be found in the numerous motorcycling communities around the world. However, those communities may not be accessible to everyone, or they may not satisfy everyone. We aim to explore how social applications for motorcyclists could reach more riders and serve a broader range of their needs. To pursue this idea, we conducted focus groups with motorcyclists, exploring their current practices with digital tools as well as any related needs. The results hinted on several aspects that need to be considered in the design of a social application for motorcyclists. Generally, motorcyclists are willing to receive and share information with others, and referred several needs in terms of communication and trip planning. However, they also expressed concerns regarding the use of digital tools while riding, both for safety reasons and because it could disrupt the riding experience. These results are a contribution to inform the design of new social concepts for motorcyclists.