From engagement to activism: what publics are demanding of organisations

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dc.commentsPassar para Atapor
dc.commentsAdicionar também nas coleções do Departamento de ciências da comunicaçãopor
dc.contributor.authorDias, Patríciapor
dc.contributor.authorAndrade, José Gabrielpor
dc.contributor.editorOliveira, Evandropor
dc.contributor.editorGonçalves, Giselapor
dc.date.accessioned2024-02-05T08:57:40Z
dc.date.available2024-02-05T08:57:40Z
dc.date.issued2023-12
dc.description.abstractThe field of Public Relations is grounded on a conceptualization of the publics as active. Publics have specific interests in the activities of certain organisations, and organisations strive to keep their interest. Publics are also referred to as stakeholders, in the sense that they have something “at stake” when it comes to the performance of a certain organization, which can be positive or negative for them, beneficial or harmful.por
dc.distributioninternationalpor
dc.identifier.citationDias, P; Andrade, J.G. (2023). From engagement to activism: What publics are demanding of organisations. In. Evandro Oliveira & Gisela Gonçalves. The normative imperative: Sociopolitical challenges of strategic and organizational communication. (pp. 155-159). Livros Labcom.por
dc.identifier.doi10.25768/654-941-1por
dc.identifier.eisbn978-989-654-941-1por
dc.identifier.isbn978-989-654-941-1por
dc.identifier.urihttps://hdl.handle.net/1822/88464
dc.language.isoengpor
dc.publisherLivros Labcompor
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00736%2F2020/PTpor
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F00736%2F2020/PTpor
dc.relation.publisherversionhttps://labcomca.ubi.pt/wp-content/uploads/2023/12/2023_ProceedingsECREA_EOliveiraGGoncalves.pdfpor
dc.rightsopenAccesspor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/por
dc.subjectPublic relationspor
dc.subjectAudiencepor
dc.subjectCorporate social responsibilitypor
dc.subjectCommunication strategypor
dc.subject.fosCiências Sociais::Ciências da Comunicaçãopor
dc.subject.odsParcerias para a implementação dos objetivospor
dc.titleFrom engagement to activism: what publics are demanding of organisationspor
dc.typebookPartpor
dspace.entity.typePublicationen
oaire.citationEdition1.ª edpor
oaire.citationEndPage159por
oaire.citationStartPage155por
oaire.versionVoRpor
sdum.bookTitleThe normative imperative: sociopolitical challenges of strategic and organizational communicationpor

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