Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/88464| Título: | From engagement to activism: what publics are demanding of organisations |
| Autor(es): | Dias, Patrícia Andrade, José Gabriel |
| Editor(es): | Oliveira, Evandro Gonçalves, Gisela |
| Palavras-chave: | Public relations Audience Corporate social responsibility Communication strategy |
| Data: | Dez-2023 |
| Editora: | Livros Labcom |
| Citação: | Dias, P; Andrade, J.G. (2023). From engagement to activism: What publics are demanding of organisations. In. Evandro Oliveira & Gisela Gonçalves. The normative imperative: Sociopolitical challenges of strategic and organizational communication. (pp. 155-159). Livros Labcom. |
| Resumo(s): | The field of Public Relations is grounded on a conceptualization of the publics as active. Publics have specific interests in the activities of certain organisations, and organisations strive to keep their interest. Publics are also referred to as stakeholders, in the sense that they have something “at stake” when it comes to the performance of a certain organization, which can be positive or negative for them, beneficial or harmful. |
| Tipo: | Capítulo de livro |
| URI: | https://hdl.handle.net/1822/88464 |
| ISBN: | 978-989-654-941-1 |
| e-ISBN: | 978-989-654-941-1 |
| DOI: | 10.25768/654-941-1 |
| Versão da editora: | https://labcomca.ubi.pt/wp-content/uploads/2023/12/2023_ProceedingsECREA_EOliveiraGGoncalves.pdf |
| Acesso: | Acesso aberto |
| Aparece nas coleções: | CECS - Livros e capítulo de livros / Books and book chapters DCC - Livros e capítulo de livros / Books and book chapters |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| 2023_ProceedingsECREA_EOliveiraGGoncalves.pdf | 28,14 MB | Adobe PDF | Ver/Abrir |
Este trabalho está licenciado sob uma Licença Creative Commons
